Brooklyn, NYC – For generations, athletes have demonstrated that the lessons learned on the field, court, and track extend well beyond the game. Discipline, resilience, adaptability, and leadership shape their success—not only in sports but throughout their lives, careers, and businesses.
As summer approaches, Athletes Make The Best™ proudly launches its first collection, Athletes Make The Best™ Moms—a tribute to the women who shape champions, inspire success, and influence careers across industries, both within and beyond the world of sports.
Why Family Influence Matters in Business and Workforce Development
Every athlete has a story—and behind every story is a family member whose support, sacrifices, and values helped shape that journey. Whether it’s a mother balancing work with encouragement, a father instilling perseverance, or a sibling pushing for success, family forms the foundation of educational and career ambitions.
The influence of family, sports and entertainment is transformational:
- Nearly 80% of Americans—over 247 million people—actively engage with sports culture, shaping consumer spending, workforce trends, and economic growth (Sports & Fitness Industry Association, 2024).
- Major sporting events, including the Super Bowl and the Olympics, consistently rank among the most-watched broadcasts, influencing brand engagement and market trends (Nielsen).
- Strategic partnerships between sports and business not only drive visibility and workforce development but also generate drastic increases in positive public sentiment toward non-sports-related industries (Local Content Insights).
Athletes Make The Best™ recognizes this impact. Without elevated communication and education, families could miss life-changing opportunities in industries such as advanced manufacturing, construction trades, artificial intelligence, broadband infrastructure, hospitality, tourism, and premium sports and entertainment sales. By integrating commerce, media, and workforce development, Athletes Make The Best™ is spearheading a movement that connects education, career opportunities, and small business growth—all powered by the influence of athletes at every stage of life.
The Power of Athletes in Workforce and Business Success
Through strategic licensing partnerships, Athletes Make The Best™ fosters job creation, business incubation, career training, and economic collaboration. This initiative empowers communities by equipping families with career opportunities that extend beyond athletics.
“The skills athletes develop—discipline, resilience, and adaptability—are critical in today’s workforce. These strengths make them invaluable across industries shaping the future.“
— Tenicka Chaney, Senior Director and Mom of 3 at Athletes Make The Best™
Athletes do more than play the game—they lead industries, innovate businesses, and reinvest in their communities. Their success is deeply rooted in the support of family, friends, and local networks, all of which shape their education, career paths, and leadership journeys.
A Summer-Long Celebration of Family Influence
The summer season marks a critical time for families, as many major life milestones occur—from graduations and seasonal jobs to reunions and shifting personal or professional goals. It is essential that family and friends are equipped with the knowledge and support needed to navigate these transitions, much like a well-coordinated team working together to win the game of life.
Athletes Make The Best™ Moms launches as part of the seven-part Athletes Make The Best™ Family summer series, which honors and educates the family figures who mold today’s and tomorrow’s leaders. This campaign will spotlight:
- Parents: Mothers & Fathers
- Siblings: Sisters & Brothers
- Children: Daughters & Sons
- Grandparents: Grandmothers & Grandfathers
- Extended Family: Aunts, Uncles, Cousins, Nieces, Nephews
- Spouses & Partners: Wives, Husbands, Girlfriends, Boyfriends
- Friends: Friends & Best Friends
Exclusive Limited-Edition Drops
The Athletes Make The Best™ Family series collection will feature only 25,000 shirts for the summer, available exclusively through pre-order windows or until sold out:
- Pre-Order (May/June): Product Arrives July 1 – 14
- Pre-Order (July/August): Product Arrives September 1 – 14
Each collection embodies purpose and passion, celebrating family, ambition, and the enduring influence of athletics.
Education, Career & Business Activations
Throughout Summer 2025, Athletes Make The Best™ will offer its exclusive members (a free, exclusive perks program) early access to a range of activities and benefits, including:
- Virtual & In-Person Panels covering college readiness, entrepreneurship, and skilled trades.
- Co-Branded Street Team initiatives and Premium Sports Experience giveaways—with partners such as Condos Brother Construction.
- Paid Job Training via the Institute for Workforce Advance, supporting careers in Manufacturing, Energy, and Drone Aviation for adults in Long Island and NYC.
- Small Business & Workforce Compliance Training hosted by Spin The Yard Foundation, focusing on government contracting.
- Hidden Opportunity Summit (Brooklyn, NYC – August 6), highlighting economic mobility and industry access.
- Coaches Clinics & Career Combines powered by the Sports Power Infrastructure network, with partnerships including EBE Sports and Souring Grounds.
Join the Movement
More than just a collection, Athletes Make The Best™ represents an investment in economic and workforce development. With limited-edition releases, collaborative partnerships, and an unwavering commitment to empowering communities, this summer-long celebration invites brands, families, and consumers to unite with a shared purpose.
For product launch details, event registration, and partnership opportunities, visit athletesmakethebest.com.
About Athletes Make The Best™
Athletes Make The Best™ is a media and commerce company dedicated to empowering athletes—whether recreational, amateur, or professional—while leveraging the power of sports and entertainment to drive workforce and economic development. Athletes Make The Best™ is operated by Sports Power Infrastructure and is part of the Local Content network of companies.
