“NIL” stands for Name, Image, and Likeness. It’s a term primarily used in the context of college athletics and refers to the ability of athletes to profit from their personal brand. This includes earning money through endorsements, sponsorships, social media promotions, and other opportunities that leverage their name, image, and likeness.

The concept became especially prominent in the U.S. in 2021 when the NCAA (National Collegiate Athletic Association) updated its rules to allow college athletes to receive compensation for their NIL rights.

Learn more about the Local Content NIL Forum.