Local Content Market Report

Tourism + Sports

The Tourism + Sports Local Content Market Report delivers intelligence on visitor priorities, investments, workforce, local suppliers, community partnerships, major events, and destination development opportunities.

Local Content Intelligence™ | Tourism + Sports Market Report
Local Content Intelligence™ Market Report

Tourism + Sports

Visitor spending, sports events, tournaments, and recreation generate significant economic activity in communities around the world. But without verified intelligence on local supplier readiness, workforce capacity, hospitality infrastructure, and community priorities, most of that investment flows through communities without leaving lasting economic impact.

The Tourism + Sports Local Content Intelligence™ Market Report helps hotels, resorts, sports organizations, event promoters, destination marketing organizations, government agencies, transportation providers, local suppliers, workforce development organizations, nonprofit organizations, and community partners understand local visitor economy needs, identify workforce gaps, increase local supplier participation, strengthen hospitality infrastructure, and maximize community benefit.

Turn local insight into stronger visitor economies, better workforce outcomes, and lasting community economic impact.

01  Sports Events + Recreation

Sports events create jobs, attract visitors, and generate economic activity in communities of every size. But without local suppliers, local crews, and local businesses positioned to compete, most of that activity flows to outside vendors. This sector tracks sports event demand, local supplier participation, facility investment opportunities, and community benefit priorities across amateur, youth, collegiate, professional, and adaptive sports.

02  Hotels, Accommodations + Hospitality

Visitors need places to stay. But the hospitality sector is one of the most workforce-intensive industries in the world, and workforce shortages are limiting growth in communities everywhere. This sector tracks accommodation capacity, hospitality workforce demand, local supplier participation, and investment opportunities so communities can meet visitor demand and retain more of the economic value tourism creates.

03  Restaurants, Food + Visitor Experiences

Food, entertainment, arts, culture, and local experiences are what keep visitors coming back. This sector tracks dining capacity, entertainment infrastructure, visitor experience investment, and local business participation so communities can build the visitor economies that generate repeat visits, stronger reviews, and lasting local economic activity.

04  Destination Marketing + Economic Development

Communities that attract visitors invest in telling their story. But destination marketing without local supplier and workforce readiness wastes investment. This sector tracks destination marketing program effectiveness, local business participation in visitor economy growth, and investment strategies that align marketing with verified local capacity to deliver world-class visitor experiences.

05  Business + Convention Tourism

Conferences, corporate events, trade shows, and business travel generate some of the highest per-visitor spending in the tourism economy. This sector tracks business tourism demand, convention facility capacity, corporate event supply chains, and local supplier participation so communities can position themselves to attract and serve the business traveler market.

06  Grants, Funding + Public Investment Programs

Significant public and private funding for tourism infrastructure, destination development, sports facilities, and community visitor economy programs is available through government agencies, development banks, and private investors at the national and regional level. This sector tracks funding program availability, participation opportunities, and investment priorities so organizations can capture the resources their communities need to build world-class visitor economies.

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Survey Deadline
May 31, 2027
Market Report Release
Fall 2027